When it comes to spreading the word about your business, successful marketing is key to getting your business known in the community. There are many ways you can do this at very little to no cost at all. One way would be to create social media sites and advertise in the community.
According to Tech Republic, “Ultimately, the innovation of social network (and the aggregators that make using them easy) has helped bridge the gap between company and client faster and better than most other technologies — at little to no cost.”
Source: Jack Wallen, Tech Republic. (July 29, 2013). “10 innovations that can save money for small businesses”.